6 Degrees of Kevin Bacon(‘s Fan Page): Facebook’s News Feed Change Gives...
For months now, brands have watched their Company Page organic reach levels fall drastically as Facebook tinkered with its News Feed algorithm. These changes made it much harder for brands to appear in...
View ArticleMore Than Just Luck: How the Four Leaf Clover Can Teach You About Inbound...
St. Patrick’s Day means a lot of things to different people. A religious holiday, a celebration of an ethnicity’s history in America, or a reason to party, there are many reasons to love March 17. We...
View ArticleClear! How to Resuscitate a Flat-Lined PPC Campaign
It can be a terrifying sight: you log in to your AdWords account, and scroll through to your analytics. Instead of the normal range of highs and lows, there is a valley in the middle of your graph:...
View ArticleMobile Advertising: Worth the Fuss?
Mobile advertising takes a little bit of time and effort to set up correctly, and a lot of measurement and management to stay relevant. Lots of businesses are questioning whether mobile advertising is...
View ArticleHeartbleed Heartache: Who’s Capitalizing Off of Security Flaws?
For the past week, the entire world has been consumed by news about Heartbleed, the massive OpenSSL flaw that has reportedly affected 66% of the World Wide Web, potentially exposing passwords and...
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What’s the Biggest Email Marketing Mistake You Can Make?
Building a strong email list is the first and most important step to email marketing. Don’t try to cut corners here, or your entire strategy could be permanently put on hold. Marketers have a lot going...
View ArticleIs Google+ On the Ropes?
Google+ is often the red-headed stepchild of the social media world; it often doesn’t receive the same accolades or news coverage as Facebook or Twitter. Marketing and advertising professionals see the...
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Social PPC: Separating Myth from Reality
Pay-per-click advertising on social networks has existed for several years, but has only recently started gaining traction. Social PPC is great, in that it allows advertisers to pinpoint audiences and...
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Auditing Your New Agency: What You Need to Look For
Hiring an agency to manage your company’s SEO and SEM programs is often a smart way to run things; however, brands must do their homework before and during the beginning of their client-agency...
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Content Marketing: Repackage Your Content for Maximum Success
Content marketing is a fantastic demand generation and lead generation tool for businesses online, but it requires a lot of time and effort to execute it well. Smart content marketers know that in...
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